It’s out! The first instalment of style icon’s Alexa Chung has hit the stores…and immediately gone viral. I love Alexa – I think her style is completely lust-worthy. She somehow manages to pull off cool and pretty, interesting and sleek all at the same time. Every look is breezily effortless, right down to her patent Mary Janes. You are so jealous but at the same time she’s such a nerd that you can’t help but want to be her best friend (and steal everything from her wardrobe). She describes the collection as, “Parisian chic with a New York edge, as well as the very British sense of humour.” This is exactly what it is – everything you want to be all rolled into one.
But the trick with Alexa is that the best person to wear her style is well…Alexa. It’s the way she turns up her denim, tousles her hair, pairs a polo under a pinafore. It’s all in the styling, the confidence, the attitude. Case and point is this video from MyTheresa.
Not to say that the pieces in her collection aren’t noteworthy -they are – but for around £500 a pop I feel like I kinda need a free mini-Alexa thrown in with my purchase to tell me exactly how and when to wear each piece. Even the models in her look book don’t convince me quite as much as she would. Because Alexa is an eye, she is a look and try as we might we just won’t pull off that green lamé dress quite like she does…
click here for the full lookbook >
images: Harpers Bazaar / My Theresa / Vogue